Do I Need an Agent or a Manager?

Emerging screenwriters often seek representation early in their writing careers, hoping to kick start their potential and sell their screenplays. This begs the question: should I get an agent or a manager. Realistically, the question should be: CAN I get an agent or manager?

To determine that answer, it's instructive to understand the differences. In general, an agent represents the DEAL, and a manager represents THE WRITER. (There are numerous technical differences, but for now, the simple description suffices).

Agents are generally deal-driven. They sell screenplays and get writers hired for projects. Because of this, agents rarely take on unsold screenwriters, unless you already have a script in negotiations and then they'll usually be happy to help. In general, agents take 10% commission for negotiating the deal for you, and if they are well connected, they can often negotiate a higher fee for you.

Managers are more geared toward marketing the writer as an entity, although they often negotiate deals and find opportunities as well. They are image constants, marketers, and networking sources. They help you focus your career and find opportunities. They can take anywhere from 10-20%, although15% is common for well-connected managers. Managers tend to be more flexible with untested writers if they believe that you have potential.

In either case, neither agents nor managers make a penny unless you do, so they are highly selective. Always treat them as you would a prospective producer. Queries first, and then see what happens. Keep in mind that real agents and managers will not charge you upfront for their services (one caveat- if they require that you have a screenplay analysis before reading your script, it MAY be legitimate). Research, research, research!

For a list of agents and managers, CLICK HERE

Writing Holiday Movies for TV Webinar

One of ASA's members, Brian Ruberry, is a represented screenwriter and has created a FREE writing webinar open to our members. This is a great opportunity to network with a panel of experienced writers from Lifetime, Netflix, ABC Family, and The Hallmark channel.

This free webinar is for writers at all levels who want to learn how to write and sell holiday-themed movies to Hallmark, Lifetime, Netflix, and other networks and streamers.

An A-list panel of writers will help you:

  • Get an overview of the TV movie landscape during the Covid-19 lockdown
  • Learn how to cater your scripts to the specific needs of individual networks
  • Hear how to become a produced writer by getting your scripts to the right producers

Why Attend?

Trying to break in as a screenwriter can be a frustrating experience. For writers who don't have agents or managers, selling that first script can seem like an impossible challenge.

Still, every year there are numerous TV movie scripts sold to networks and producers by writers who don't have representation. And even as the number of theatrical films produced by major studios continues to shrink, the demand for original TV movie scripts has never been greater.

This free webinar teaches you the do's & don'ts for writing TV movies to help jumpstart your career.

You'll Learn

  • How to build your script around the female lead, often the point of entry for holiday films
  • How to focus your story on the lead romantic relationship
  • How to consider act breaks (or not) when writing your TV movie
  • How to add twists, turns and reveals, particularly before act breaks
  • How to write memorable meet-cutes
  • How to add essential ingredients for Christmas and holiday scripts (hint: think snow)
  • How to sell your scripts without an agent or manager

Meet the Panel

  • Gary Goldstein (moderator) is a writer for film, TV and the stage. He has written 15 produced telefilms including "The Wish List," "This Magic Moment" and "My Boyfriends’ Dogs." For Christmas, he wrote the Hallmark movies "Angel of Christmas" and "Hitched for the Holidays," the streaming feature (for PassionFlix) "Mr. 365," and was a writer on ABC Family's "Hannah Clause" and Lifetime's "Rediscovering Christmas."
  • Rickie Castaneda is a film and TV writer who has written Hallmark Christmas movies for the last 10 years. She has over 15 movies produced for Hallmark, Lifetime, and UP networks. Her recent hits include “The Mistletoe Secret,” “Christmas Stars,” “The Magical Christmas Shoes,” and “The Christmas Chalet.” She and writing partner, Megan Hocking, are currently working on movies slated for Christmas 2020.
  • Zac Hug is a former digital executive turned writer for television. Credits include “Drop Dead Diva” and “Shadowhunters,” as well as several Hallmark TV movies including “Road to Christmas” and the “Christmas in Evergreen” series. Zac teaches television writing at UCLA Extension, DePaul University and University of British Columbia.
  • Rhonda F. Baraka is an NAACP-nominated writer/director. Last year she directed Lifetime’s "Pride & Prejudice: Atlanta," an all-black, updated version of the classic novel. She has written 22 produced TV movies and written and/or directed 10 Christmas movies for UP, TV One and Lifetime. She created and wrote UP's "Chandler Family Christmas" franchise and directed Lifetime’s “You Light Up My Christmas.”
  • Nina Weinman has written for many TV networks including ABC Family and UPTV. Most notably, she has 23 TV movies on air for Hallmark, including the 2019 holiday films "Christmas at Dollywood" starring Danica McKellar and Dolly Parton, and the Christmas/Hanukkah hybrid "Double Holiday." She also has 8 movies in development scheduled to air on Hallmark in 2020 and 2021.
  • Topher Payne is a playwright and screenwriter based in Atlanta. He has written five films for The Hallmark Channel- “Broadcasting Christmas,” “Rome in Love,” “My Summer Prince,” “A Gift to Remember,” and its sequel, “Cherished Memories: A Gift to Remember 2.”

Here is the link to register:

https://www.eventbrite.com/e/writing-holiday-movies-for-tv-tickets-102368079682

How Technology is Changing the Craft of Screenwriting

I found a great article that addresses how streaming technology is impacting screenwriting, written by BBC entertainment reporter

I highly recommend that you give this article a read, as it may help you focus your writing to fit demand.

Here is the link to the original article:
https://www.bbc.com/news/entertainment-arts-48880126

What To Do When Your Screenwriting Muse Needs Some Help

Creativity ebbs and flows. Flows and ebbs. It is finite, yet it is infinite. Sometimes there’s a story inside us dying to get written. Sometimes, there isn’t. As screenwriters, our creative juices don’t flow at will. Their will, not ours. But it doesn’t all have to be doom and gloom. Embrace the messiness of the screenwriting process.

Here are some stages of screenplay genesis. They are not absolute. They may overlap. But they are discrete stages nonetheless.

THOUGHTS

This is when you activate your boundless imagination. Mine it for story ideas.

You may be tossing around some unformed concepts in your head. They may be a scene, an image, a line of dialogue, a dream, or a question of what if? These thoughts can be disconnected or partially formed. These thoughts are the ingredients of your screenplay. They may not all get used, but you need to consider them all. Think hard until your mind gets tired. This is the brainstorming process.

Don’t start writing yet. Your story is barely at the formulation stage. A far cry from an outline, let alone a completed screenplay. Let your thoughts ferment for a while. Put them in mental storage to settle.

AGITATION

Bring your thoughts back into the light and look at them with fresh eyes in a few days. Massage these fragmented thoughts into more fully-formed ideas. Flesh them out. Are they grounded? Can these ideas be attached to a character? Sort your ideas into those that definitely, possibly and certainly don’t belong in your screenplay. Let your thoughts have a boxing match in your mind. May the best thoughts win.

You can start making some concrete decisions about theme, tone, genre, and plot. Think about your story and what your screenplay might look like. This is the first part of the screenplay execution phase.

You can start taking some general story notes at this stage., but do not start writing. Think of this stage as beating story cake batter. Essential, but inedible.

EXCUSES

This is the period of too much thought, self-doubt, and fatigue. This is the stage where screenwriters think of dozens of reasons why they shouldn’t write their screenplay. Is the story any good, are the characters strong enough, am I good enough?

This is the sweet, but frustrating, spot in the creative process. Swim in your sea of excuses for a short time, but do not drown in it. Wait until your creative urges cannot be suppressed any longer.

This is all part of the process when you’re at creative war with yourself. Your willpower to start writing begins to overshadow your excuses for not writing. Don’t fight these feelings. But don’t fully succumb to them just yet. Meditate on your desire to write.

OUTLINE

You can’t take your excuses any longer. You spend some more time getting agitated and refining the thoughts in your head. You obsessively read your story notes.

You start forming the screenplay spine in your head. There is a definite beginning, middle and an end. it takes shape. You look at your previous story notes and edit them. You keep and expand on what story elements belong in your screenplay, and remove what those that aren’t.

You have entered into the next phase of the screenwriting process.

You are now ready to write a screenplay outline. It could be two or three pages. It could be ten or twenty. Just keep writing until you get to the end of your story. Then let it rest for a while. Return to the first stage of the process; your thoughts. But not for too long or you risk falling back into the excuse phase. It no longer serves you. Let it go.

While writing your script outline consider both the philosophical and the granular aspects of your story.

Think about what inspired you to write this screenplay. Why it demands to be written by you, and why does it deserve to be written now? Get angry and excited at the same time. Have your thoughts been expressed in the sharpest way possible? Do you have a main character and a theme? Have you decided on key plot points and scenes?

Refine. Give yourself a fixed time to write your outline. This is the most dangerous creative phase because screenwriters are at most risk of either abandoning or procrastinating their stories. Endure the pain.

Enjoy it because the next stage will finally bring you relief.

FIRST DRAFT 

This step is a pivotal step in the story creation process. It is the next part of the story execution stage. You need to switch your mind from a creative one into a mechanical one. Start writing your screenplay based on your revised outline.

Don’t stop until you reach the end of your script. At various points in the execution phase, your mind will revert to its primal creative impulses. You will discover character traits, plot holes and new ways to tighten your screenplay. Incorporate these elements into your first draft, but don’t dwell on them for too long. If your creative mind brings up unanswered story questions, jot them down for later. Don’t fall into the trap of reimagining your initial story yet.

Stick to your outline as much as possible. Your subconscious mind has invested a ton of time in the process. Don’t derail it by overthinking. If you find that your initial outline no longer serves the revised story you want to write, consider rewriting the entire outline. If your story takes a markedly different turn so that it becomes a totally new story, you may need to go back to the thought and agitation stages to gather and refine your thoughts. This is the nuclear option. Take it only if absolutely necessary.

Your rejected, partial draft is never a waste of time. It may end up in a different screenplay. It means that the story you chose to write was not the one most burning to get written. Heck, you’re a screenwriter and you probably have a dozen ideas in various stages of development. However, screenwriting is a bottleneck. You can really only focus on one quality screenplay at a time.

EUPHORIA

This is the first stage of accomplishment. You become elevated and bathe in positive serotonin-laden bliss. You are a screenwriter and you have completed a screenplay. You have something tangible. Think about that.

Put your screenplay aside for a few weeks. Not a day or two, but weeks. Your story is still too fresh to be rewritten. You didn’t really think the first draft of your screenplay was ready to be circulated to talent, did you? Not now, but in a few drafts time, it will be.

By J Gideon Sarantinos
Editor/Author
Gideons Screenwriting Tips

THE LOGLINE FORMULA

As you all know by now, writing a quality logline is critical for successfully pitching your screenplay, and some would argue equally critical to writing your screenplay. After all, if you can't succinctly describe your movie in one enticing sentence, you may not really understand your own screenplay. Unfortunately, writing a great logline is much more difficult than you think! There are tons of scholarly articles out there explaining the path to creating a great logline, but there is one that I particularly like entitled "How to write a logline producers won't pass on." There is a free tool they offer if you sign up for their email list, too; Here is the link:

https://www.studiobinder.com/blog/write-compelling-logline-examples/#What-is-a-logline?

Writing Effective Loglines

Posted with permission from Gideon's Screenwriting Tips:
(http://gideonsway.wordpress.com/2012/03/10/writing-effective-loglines/)

Here is more advice by Christopher Lockhart, Story Analyst at William Morris Endeavor Agency. It’s a lengthy article packed with useful information on constructing loglines, so take the time to read it thoroughly. Read more »

Should I Self-Produce my Screenplay?

Many screenwriters contemplate producing their own screenplay as a viable alternative to traditional selling/optioning. Self-production offers a quicker path to see your screenplay become a film. But should you? The answer is... it depends.

Producing a film requires many things: money, contacts, excellent organizational skills, marketing ability, and driving desire. So you need to be extremely clear and identify your reason for self-producing. Are you more interested in the writing side or the producing/development aspects? Do you really want to be a producer, or are you simply trying to circumvent the script selling? Is your screenplay good enough to sell?

Many screenwriters produce their screenplays because they want total artistic control (sometimes called a "vanity" film). Others self-produce because their screenplay is too controversial, or too personal for commercial viability. Still others dislike the pandering and marketing required to sell their scripts, although at some point, even a self-produced movie requires selling.

One all-too-common reason, though not readily admitted, is that the screenplay isn't "ready for prime time." If your screenplay isn't good enough to sell, it isn't good enough to produce.

Self-Producing is a laborious, frustrating, wonderful, painstaking, glorious endeavor, but only if you do it for the right reasons.

Celtx- A viable option?

Is Celtx a viable option to Final Draft?

Celtx is an open source alternative to Final Daft that has gained favor among many struggling screenwriters, mainly because it used to be free. Sadly, Celtx has become a product of its own success. Opting for a monthly subscription plan, Celtx is still "low cost," that is until you figure the long term cost of "ownership."

The basic plan is $15 per month (as of 6/17/19), which should present a fairly low barrier for most struggling screenwriters. For basically the cost of a Starbucks coffee, you get a rich, full-features screenwriting platform. But how does that actually stack up against the industry dynamo, Final Draft?

These days, you can own Final Draft, at full price, for $249.00 (which is not cheap). However, there are myriad discounts out there- Writer's Store offers, Education, and even a crazy $99 upgrade (which I personally just used). Even Celtx will cost you $180 for a full year, and at the end, you will simply have to renew again. I used Final Draft 8 for years before upgrading, so my "monthly" cost was about $

Just like in many other tool-intensive fields, there are a fair amount of "brand snobbery" among screenwriters and producers. It's akin to Makita (tools), Fender/Gibson (guitars), and so many more.

Sometimes, not having Final Draft can hinder you. There are some agents/producers/directors that want the Final Draft (.fdx) file so that they can make changes more easily. However, this is more of a "high-class" problem- if you get to the point where they are demanding a .fdx file, you've already won the battle and can afford to take the full-cost plunge.

So,  Celtx may be a worthy option if you can't afford Final Draft, and you are okay with making monthly payments forever. Anything beats writing a screenplay in Word! Keep in mind there are other tools available, such as Fade In, Movie Magic Screenwriter, WriterDuet, and newcomer Studio Binder (part of a larger package, and currently FREE)!

How to Ensure That Your Screenplay Fails

Everyone seems to focus on what you should do to succeed as a screenwriter. We are getting a little bored with that, so we decided to focus on how to fail!
  1. Use a variety of fonts to make your screenplay look more interesting. And while you are at it, print it on pink alligator embossed cardstock and bind it with yellow leather.
  2. Suggest actors and actresses, because producers have no clue who would fit your characters.
  3. Provide long location descriptions including all the colors in the sky, what the bystanders look like, all the restaurants and smells, and
  4. while you are at it, explain why you chose those locations.
  5. Include hundreds of named characters that have no lines and add nothing to the story line. Readers love to see long lists of names.
  6. Make your screenplay over 130 pages long. If some is good, more is better.
  7. Include your opinions of which camera angles, techniques, and directions should be used in each scene. Directors appreciate the help.
  8. Give detailed instructions to actors to describe the character: "He speaks with a deep southern drawl, pronouncing his "A's" with a slight "Ow" sound. Make it more Alabama than Tennessee, but not too Texan." Or, "Since he is sad, be sure to include a partially pouty, partially down-turned mouth."
  9. Right justify the whole screenplay. That way the reader doesn't have to open the yellow leather binder as much.
  10. Include the amount you want to be paid for your screenplay on the front cover.
  11. Most importantly, include a cover letter insisting on a sit-down with the producer, director, and actors insisting that you want final decision power for all changes to your screenplay.
Remember, its YOUR screenplay, and don't let THEM forget it!!!(Hopefully, you will identify the dripping sarcasm in this piece!)

Pardon My Aztec

Musings by our Past Executive Director!

Please read this humorous , but poignant look at dealing with "controversial" language in screenplays by our Past Executive Director, Ron Montana. Is you mother listening?

Although the article itself is a bit dated, the information is relevant, even in today's "F-Bomb" world!   Click Here for the PDF article

WELCOME TO ASA (AMERICAN SCREENWRITERS ASSOCIATION)

The core mission of American Screenwriters Association (ASA) is to support, promote, and assist emerging screenwriters to ensure that they have all the tools needed to hone their skills and sell their screenplays.

We are dedicated to creating a dialog between screenwriters, producers, filmmakers, actors, and industry to ensure mutual success.

© 2023 S.Kirwan

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